Last week’s Business by Twilight event at QUT Business School included a fun session to try out some useful techniques for designing innovative customer-centric experiences. The takeaways were practical and insightful, and although the session was geared towards service design, I could definitely see the implications for idea generation more broadly.
I especially enjoyed interacting with local business practitioners, and the evening format lent a relaxed, informal air to things. It was also an opportunity to see social marketing expert Professor Rebekah Russell-Bennett and PwC’s Innovation and Disruption Manager Anna Dixon in action.
Upcoming Business by Twilight events will be announced on QUT Business School’s event page.
PwC’s Anna Dixon
QUT Business School’s Prof Rebekah Russell-Bennett
