Last week’s Business by Twilight event at QUT Business School included a fun session to try out some useful techniques for designing innovative customer-centric experiences. The takeaways were practical and insightful, and although the session was geared towards service design, I could definitely see the implications for idea generation more broadly.

I especially enjoyed interacting with local business practitioners, and the evening format lent a relaxed, informal air to things. It was also an opportunity to see social marketing expert Professor Rebekah Russell-Bennett and PwC’s Innovation and Disruption Manager Anna Dixon in action.

Upcoming Business by Twilight events will be announced on QUT Business School’s event page.