This advanced unit built on postgraduate students’ knowledge and skills to apply business theories and marketing frameworks to strategically respond to the challenges and opportunities faced by international marketers today. As a member of the teaching team in 2018, I was responsible for delivering weekly tutorials to support the content delivered in the unit lectures, as well as grading student assignments and conducting student consultations.
A particular strength of this unit was that it provided an opportunity for students to formulate a culturally-considered, competitive, and evidence-based marketing strategy for an actual Australian brand undergoing expansion into a specific international market. Guest speakers included international Trade Commissioners and expert marketing practitioners in a range of fields. Students appreciated engaging with a real-life client brief in this manner, and frequently commented on how useful and applicable the unit was.
I thoroughly enjoyed being involved with such a successful and relevant unit.