A particular strength of this unit was that it provided an opportunity for students to formulate a culturally-considered, competitive, and evidence-based marketing strategy for an actual Australian brand undergoing expansion into a specific international market. Guest speakers included international Trade Commissioners and expert marketing practitioners in a range of fields. Students appreciated engaging with a real-life client brief in this manner, and frequently commented on how useful and applicable the unit was.
I thoroughly enjoyed being involved with such a successful and relevant unit.